Aguardiente Llanero

Designer: Juan Jose Montes
Project Type: Student Project
School: ELISAVA, Barcelona
Tutor: Eva Minguella
Location: Spain

Packaging and branding redesign for Colombian sugar-cane liquor “Aguardiente Llanero”. The proposal looks to improve both the graphic and structural design of the product in order to make it competitive in an international level, through a complete re-styling that includes a new scene for the “cowboy” illustration (one that’s related to the origin of Orinoquía’s region traditional sport: el coleo).