2479 Prisoner Product

Agency: Prompt Design
Executive Creative Director : Somchana Kangwarnjit
Creative Director : Orawan Jongpisanpattana
Project Type: Produced, Commercial Work
Printing: 1 Color Printing
Location: Thailand

In 2014, Thailand department of corrections had about 325,000 prisoners. Convicted inmates with good conduct have been selected to get knowledge and skill to prepare their future lives after release. Many home-grown products from the vocational training program including food, wood work, furniture, etc are available at various places.

The Penitentiary Act Buddhist Era year 2479 (1936) marks the founding year of department of corrections on the packaging design. The stripes on the iconic uniform of inmate was distinctly depicted with helping hands on the back to show society acception after discharge.