Design Agency: Kyle Miller Creative
Art Director / Founder: Kyle Anthony Miller
Photographer: Ashleigh Amoroso
Project Type: Produced, Commercial Work
Client: Sun Basket
Location: San Francisco, USA
Packaging Contents: Organic food and ingredients
Packaging Materials: Paper, Cardboard
Sun Basket was a really fun client to work with just when meal delivery service was becoming popular in San Francisco. Opposite to some of it’s competitors, Sun Basket dinners were not pre-cooked or assembled. Instead they supplied customers with a curated box of fresh, organic when available ingredients to cook the selected recipe. The menu changed every week and we wanted to create an identity that captured their farm to table, bright aesthetic.
We really focused on the unboxing experience for Sun Basket. From the moment the box was delivered to when they grabbed the recipe card to start cooking. We streamlined the experience to reflect the brands values and to give a warm organic vibe. Unlike it’s competitors.