Boomsma Gin

Creative Agency: SOGOOD
Project Type: Commercial work
Client: Boomsma distillery
Location: the Netherlands

Boomsma distillery was founded in Leeuwarden, Netherlands in 1883.

Today, fifth generation Boomsma family members brother and sister Chantoine and Saskia Boomsma run the independent family business.

Recently, the first plan for the future was realized with the purchase of an advanced copper distillation boiler. This boiler makes it possible to create even more special distillates.

The heritage, expertise in working with herbs and spices, producing jenever, and the recent expansion with the copper boiler has now resulted in the production of a Boomsma Gin.

The gin contains 12 different herbs like lemon and orange peel, liquorice root, blessed thistle, orange apple, centaury and laurel.

Saskia Boomsma: ‘Now we finally have a true Frisian gin. We distil ourselves here in Friesland in our copper boiler to give the product its true Frisian origin. The taste distinguishes itself with typical Frisian herbs.’

Rob Verhaart, creative director SOGOOD: ‘Although the brand and product are from Friesland, the Boomsma family didn’t want a typical Frisian appearance for its gin. We were given the liberty to create the shape of the bottle and the design of the label. In the Boomsma archives we found the remarkable diamond shaped logo from the early 20th century. We took this as a starting point for the design of the bottle. It gave the bottle distinction and character, linking it to the roaring 1920s and 30s to underline the history of the brand. A statement and a modern classic at the same time.’