Sally’s Ion Rebrand (Student Project)

Designer: Mairi-Anne Maclennan
School: Edinburgh College of Art
Course: Graphic Design (Graduate)
Project Type: Student Project
Location: Glasgow, Scotland
Packaging Contents: Haircare products

Repackage and redesign the Ion hair care range. Sallys are considered hair and salon experts through their processes, materials and intensive knowledge of hair. I focused on the technique involved in colouring hair and experimented by mixing dyes to reflect the process of mixing hair colours. The result was a vibrant mark that would be noticeable and distinctive to Sallys Ion range. A vibrant box allows the product to stand out on the shelf, whereas the bottle itself is clear and simple focusing on the end result. The mark could then effectively be carried across different promotional elements.