Limited Edition Bohemia Sekt: Tereza Maxova Collection

Creative Agency: LION Brand & Story
Project Type: Produced, Commercial Work
Client: Bohemia Sekt
Location: Czech Republic
Packaging Contents: Sect
Packaging Substrate / Materials: Glass
Printing Process: Flexography, sleeve

Challenge:
Manufacturer of famous Czech sect was looking for a creative partner that could sensitively revived brand by limited edition which will underline the festive atmosphere of New Year celebrations.

Solution:
In consultations and finding the right path design was very much involved also famous czech topmodel and the face of Bohemia Sekt brand – Tereza Maxová, thanks to her arose sleek design with a touch of luxury. During the finalization of graphic design we have prepared many prototypes to make sure that the design is perfect from every angle and supports the right impression of the precious moment. Similarly, we have proceeded even during the design of the shipping carton.

To make sure that the reproduction of the design will be fine, we have supervised the printing of the first testing prints in the printing house, which proved to be very convenient, because we had to solve several technological adjustments so that the resulting bottle was perfect.

Result:
The new bottle of Bohemia Sekt supports the brand positioning as the best drink for important moments and breathe new life into otherwise rather traditional design. The client was satisfied and that is our greatest reward.