Pioneiro Moscatel de Setúbal

Wine & Shine


Creative Agency: Wine & Shine
Copywriter: Rita Monteiro
Design: Paal Myhre
Photographer: Jorge Figanier Castro
Project Type: Produced, Commercial Work
Client: Venâncio da Costa Lima
Location: Setúbal, Portugal
Packaging Contents: Moscatel de Setubal fortified Wine
Packaging Substrate / Materials: glass, paper, Aluminium, cork
Printing Process: Offset printing

The story of this wine begun more than a century ago, with the pioneering dream of Venâncio da Costa Lima: to bring one of the world most aromatic grape varieties – the Moscatel, the flagship of the Setubal Peninsula- to every corner of Portugal. Pioneiro wine brand was created by the Wine & Shine team to pay homage to his vision.

What’s Unique?
Pioneiro (meaning “pioneer” in Portuguese) Moscatel wine packaging was designed as an exclusive brand for Venâncio da Costa Lima, Sucrs, Lda. The vintage style label and gift box pay homage to the founder’s dream, dating back to 1914. But in a relaxed, casual way, typical of this wine producer mood.