O12 Protein Bar

Creative Agency: Just Be Nice studio
Art-director: Igor Kiselev
Designer: Alina Vengerskaya
Illustrator: Denis Byvaltsev
Project manager: Alexandra Petrova
Project Type: Produced, Commercial Work
Client: O12 Nutrition
Location: Moscow, Russia
Packaging Contents: Protein Bar
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

The project for O12 brand which focuses on healthy, low-calorie, protein and vitamin rich food products. We’ve designed the package for a new series of protein bars.

What’s Unique?
The main direction we’ve taken for the project is to bring the essence of the product to the packaging to focus customer (who might or might not be an athlete) on what’s relevant. We’ve played with idea and came up with imagery of the ingredients, sugar free and protein rich labels to the front of the packaging.