ALL THAI Thai Hom Mali Rice

Creative Agency: sealburger
Illustrator: Pornpreeya Chantaprateep
Project Type: Produced, Commercial Work
Client: With Rice Co., Ltd.
Location: Bangkok / Thailand
Packaging Contents: Thai Hom Mali Rice
Packaging Substrate / Materials: Aluminium Pouch
Printing Process: Digital Printing

Jasmine rice is one of Thai’s pride. There was a saying that, nowhere could grow the jasmine rice like Thailand. With its high quality, soft texture and unique pleasing scent, make the jasmine rice becomes one of Thai famous export product.

Our task is to show foreign visitors a perspective that, Thai jasmine rice product could be their perfect souvenir gift from Thailand. So we create a delicate look on the packaging and choose a portable size, which perfectly serve for 4-5 people.

In design part, we want to show the real unique of Thailand. We choose Thai ancient wall painting as the main element. While remaining its distinctive style, we develop and simplify further design to get more contemporary look. We create an illustration of Thai ancient women’s cooking process activity. They are cooking and steaming the jasmine rice delicately. If you notice carefully you will see that, one of them even open the steaming pot slightly to see if the rice is ready. We also position this illustration on the wooden background, which links back to Thai wooden house in the past.

By printing technique on the aluminium foil allows our illustration to be more golden sparkle charmingly. Yellow are printed on the surface directly to get the shine gold effect, while the other elements are matte and opaque. This way of printing could create a significant contrast and impressive outcome. The golden illustration is just like a sense of aromatic spell from ancient cooker, that the customers will receive when they eat “All Thai” jasmine rice.

What’s Unique?
The graphic that we create is thai traditional style and we use yellow color are printed directly to aluminium surface that make it shine gold effect, while other area are opaque and matte.