MealBox

Creative Agency: Tasarist
Designer: Musa Celik
Project Type: Produced, Commercial Work
Client: MealBox
Location: Istanbul / Turkey
Packaging Contents: Food
Packaging Substrate / Materials: Paper

Enhancing after sale customer satisfaction and functionality are the most important aspects of this project. In online sales and home delivery food categories, most of the packages have one and only function; carrying the product. Contrary to this, it is targeted to make the box a component of customer experience. From this point of view, a concept is created inspired from tray and table mat figures. Functionality and visual appeal are combined to increase after sale customer satisfaction. MealBox innovates online sales and home delivery categories in which almost all transfers are made by ordinary cartons. The external part increases visual appeal with its windowed surface and it has an asymmetric oral form to enhance ease of opening. The internal part is designed as a tray and front cover can be also used as table mat. These features provide ease of use and a stylish food presentation. The main challenges of the project are to reflect “modern and urban” image of trademark and prepare a design which can increase after sales satisfaction. Targets of the project are achieved with providing ease of use, a stylish food presentation, distinctive features and minimalist design.

What’s Unique?
Functionality and visual appeal are combined to increase after sale customer satisfaction. MealBox innovates online sales and home delivery categories in which almost all transfers are made by ordinary cartons.