Kopi Luwak – Oquendo

Creative Agency: Mara Rodríguez – Design
Project Type: Produced, Commercial Work
Client: Cafés Oquendo
Location: Gijón, Asturias, Spain
Packaging Contents: Coffee Capsules
Packaging Substrate / Materials: Cardboard
Printing Process: Foil Stamping, Gloss ink

Packaging Design for new Oquendo’s coffee capsules. A premium design that represents the high quality product that we can find inside the box.

Kopi Luwak is the most exclusive and exotic coffee in the world. Its name indicates the special coffee processing that made it so famous. Its impressive qualities comes because of the Civet Cat that lives in Africa and Asia. This cat eats and digests the cherries, given to the coffee beans unique characteristics.

In order to represent that we use gold ink and glossy Ink to make the packaging stand out, and the contrast between black and saturated red to make the brand recognizable.