Cement For Collectors

Derrick Lin


Creative Agency: TBWA Colombia
Chief Executive Officer: Rafael DeNicolas
Executive Creative Director: Jaime Cueto
Director Creativo: Juan Pablo Rodriguez
Sr. Art Director: Diego Duran
Sr. Sr. Copywriter: Jairo Luis Rodriguez
Illustrator: Diego Duran
Account Executives: Stefano Rispoli & Jenny Jimenez
Pre-Production: Pedro Urrego
Project Type: Produced, Commercial Work
Client: Argos
Location: Bogotá, Colombia
Packaging Contents: Cement
Packaging Substrate / Materials: Craft Paper
Printing Process: Flexography

After replacing one of the leading cement brands for the Dominican people, Argos Cements, a Colombian company, landed in Dominican Republic seeking to generate a natural approach to the brand, by being perceived as a company that understands the needs and culture of the country.

Baseball, the national sport and main entertainment of our target group.

To design our bags with baseball related art in the “Passion for Baseball Special Edition”, during the 2014-2015 season.

Bags became collectibles for construction workers, and inspired them to seek all of them. It was such a success that there is already an order of new artworks for the 2015-2016 season, that will have a very special promo.

What’s Unique?
It never has been designed a packaging illustrated for cement bags, nor for a special season, even as a special collection for construction workers.