Creative Agency: Fuze Branding
Project Type: Produced, Commercial Work
Client: Tikkun Candles
Location: Los Angeles, CA
Packaging Contents: Candles
Packaging Substrate / Materials: Glass, paper
Printing Process: Digital printing
Tikkun is more than just a high-end candle company. Tikkun olam, (תקון עולם) is a Hebrew phrase that means “repairing the world,” suggesting humanity’s shared responsibility to heal, repair and transform the world. When you buy a candle from Tikkun Candles, a portion is donated to the charity of your choice.
It was a no-brainer to create a logo featuring a flame and dove merging together – a representation of peace and hope that reflects the charitable retail company’s positive mission. Paired with a serene brand palette and elegant typography, the logo is luxurious and refined, perfectly complimenting the packaging for the natural coconut wax candles, which are subtly fragranced with complex scents like bamboo and blood orange. We also curated a series of black and white photography that represents each of the company’s signature scents —Serenity, Renewal, Harmony, and Gratitude—evoking a hopeful, positive vibe that adds to the high-end feeling of the packaging.
The combination of shaped label featuring meaningful, high quality imagery and design when paired with the solid glass container gives Tikkun Candles a weighty, luxurious feeling that represents the brand’s mission.