Derrick Lin


Creative Agency: AVC | Agency of Visual Communications
Project Type: Produced, Commercial Work
Client: Joint-stock company «MALKUT»
Location: Minsk, Belarus
Packaging Contents: Tablets – remedy for cough and cold
Packaging Substrate / Materials: Paper

AVC has developed packaging design and key visual for medicine «Mukodelit», 1st medicine that produced under the Vitus brand. Medicine enters the market with a three tastes: wild berry, orange and lemon.

Mukodelit — mucolytic remedy for cough and cold, that facilitates spitting. The soluble form of tablets provides the most natural and full digestion of medicine components, without causing mucosa irritation of the digestive system.

It was important to illustrate in design belonging to the segment of medicines: minimal number of elements on the front side, bright background and minimalist illustration that demonstrates medicine in action. Key message «Live, do not cough» and watercolor illustration key visual underlines fast effective medicine and ease of recovery process.