Creative Direction & Design: Leah Procko
Brand Strategy: Charles Stewart
Photography: Morning Swim Studio
Project Type: Produced
Product Launch Location: Australia
Packaging Contents: Health Supplements
Packaging Substrate / Materials: Amber Glass Bottles, Cardboard
Printing Process: Screen Printing, Digital Printing
Deeto is a new, female-led wellness startup on a mission to re-educate us about the often misunderstood world of detoxification. Working closely with founders Mitch and Renae, we created a brand strategy and identity focused on inspiring a shared sense of wellness.
The packaging design took a minimalist approach, with a focus on the natural ingredients incorporated. We also had a set of incredibly realistic illustrations of the various herbs used, drawn to highlight their health benefits in their natural state.