Loving Earth Easter

Design & Illustration: Leah Procko
Location: Australia
Project Type: Produced
Client: Loving Earth
Photography: Hilary Walker
Product Launch Location: Global
Packaging Contents: Creme Filled Easter Eggs
Packaging Substrate / Materials: Cardboard, Foil Wrap
Printing Process: Offset Printing

Wanting to stand out from the classic and expected Easter motifs, the aim of this design was to mix things up by creating something with energy and vibrancy, that was gift-worthy (and drool-worthy!). ⁠The digital illustration wraps around the box, creating the perfect frame for the foil wrapped eggs, heroed by the cut out window. Loving Earth are game-changers in the vegan chocolate space and it is a joy to continue helping them push the envelope.