Alibi

Design: Darya Lugovskaya
Location: Russia
Project Type: Student Project
School: HSE Art & Design School
Tutor: Leonid Slavin, Evgeny Razumov
Packaging Contents: Milkshake
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Alibi — often unproven circumstances indicating that the accused or suspect is not involved in the charged crime. So he can still be directly involved. Especially if he walked in the forest, picking berries for dessert. Not all suspected killers, not all soft cocktails are innocent. So here: the “bloody” traces of berries, fruits in combination with the ironic name and taste descriptor create a detective story. (Here, for example, the variants “Alibi with a taste of forest berries” and “Alibi with a taste of strawberries” are presented). Typography is stylized as a dossier, typewritten record of the investigation case with handwritten notes. Instead of a full jar seal, partial filling was preferred, which is easily technically feasible. This approach will perfectly help to highlight the brand on the shelf.