Lentini x Eataly

Agency: Curve Creative Studio
Location: Torino, Italy
Product : Lentini Pizza x Eataly
Packaging Substrate / Materials: Recycled cardboard, Paper
Photos: Fabio Rovere

A unique collaboration between Lentini Pizza and Eataly, the biggest shop specialized in Italian food and products. Eataly now brings to your house the original Italian pizza, made following the traditional recipe, then quickly frozen to maintain its taste and properties.

For this Project Curve Creative Studio realized an elegant packaging that recalls the colors and grain of the bakery tradition. On the boxes the pictures of the twelve pizzas and their different dressings, chosen to highlight the quality of the ingredients and suggest Italian flavors and tastes.