Baby food “Nyamka” – the tenderness of meat in every jar. Inspired by children’s coloring books, the illustrations on the jars are done in a slightly rough style, as if drawn by children, sometimes with random colors, as usually children can use in coloring drawings. Soft colors and cute designs are backed up by a naive, flippant typeface, all of which have been used to emphasize the aesthetic of childish flippancy.