Lionshead’s makeover

Derrick Lin


The makeover

The old label design

I received an email from Little Big in NY. They were recently tasked with creating sustainable packaging for Lionhead’s new beer labels.

Lionshead, a popular college beer received a complete packaging makeover with authentic graphics, tongue-in-cheek neck labels (“The Best Head in Town”, “Light Beers Ahead”) and “paw holes” on the six-pack. Higher quality materials were sourced, while considering environmental impacts. The smaller labels, which use 40 percent less paper than previous labels, and unbleached kraft stock for baskets and cartons is truly something to roar about. All these are the product of genius of Little Big, which specializes in strategic brand design, and is a leader in environmentally-responsible packaging.