Glorious! Soup

Derrick Lin


Designed by I Love Dust, United Kingdom.

We worked on GLORIOUS!® Soup rebrand with TSC Foods and Lambie-Naim recently and were proud of the results! An iconic illustration style was created for each letter of the alphabet, representing the authentic global influences and flavours of each product. For example, within the soup range, T is for ‘Toulouse Sausage and Bean’ and M stands for ‘Malaysian Chicken’.