Meuuh Lait

Admin

Global

Designed by Atelier Pierre+Jean, France.

Meuuh is a new brand of organic flavoured milk, developed for a dairy producer in Normandy. The brand is to be launched with two classic flavours – Honey and strawberry as well as as unflavoured milk. Sold in 1 litre packs and 250ml bottles and aimed at children and teenagers, the simple design is inspired by cartoons and graphic novels which are popular accross the ages in France. This range of drinks is to be launched in early october in France and two further flavours will be introduced later. The name ‘Meuuh’ (the French spelling of the ‘moo’ sound a cow makes) reinforces the fun and playful spirit of the product.