Derrick Lin


Designed by Ashleigh Hansberger, United States.

The intent behind the design of The Spotted Cow look and feel was to be playful with the identity which was inspired by childhood memories of finding images in clouds. A splash of milk in the shape of a cow yielded the ideal solution. Through the use of various colors in the logo, on the cap, and within the type, a clear distinction between each milk variety is made quickly on shelf, while maintaining a bold, yet simple visual identity.