Sony Xperia™ go

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Global

Designed by Adentity, Sweden.

A smart display with a splash of creativity

For Sony Mobile’s global launch of the water-resistant smartphone  Xperia™ go, Adentity, a Swedish advertising agency, designed a new mini POS display concept for product marketing in retail stores around the world.

The compact box easily unfolds into an eye-catching in-store display that elevates the phone to eye-level, at the same time encouraging interaction with its easy-to-pick-up slot concept.

Combining images depicting a vibrant lifestyle refreshing water design elements and a youthful colour scheme, Adentity created a display that appeals to the target customers of  Xperia™ go, and is an elegant interpretation of the phone’s properties – durability, water resistance and style.





  1. Sony Xperia Go features a scratch resistant mineral glass display which meets industry standard international protection ratings for protection against dust and water immersion. Get the best out of your mobile multimedia entertainment on the razor sharp 3.5-inch Reality Display with Sony Mobile Bravia Engine. Want to watch your favourite live TV show? Do not like waiting for your top websites to load? The dual core 1GHz processor means your Sony Xperia Go moves as fast as you do. Browse, stream and download what you like in an instant.
    To know more about Sony Xperia Go log on http://www.naaptol.com/mobile-handsets/sony-xperia-go/P/4699799.html

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