Sony Xperia™ go

Designed by Adentity, Sweden.

A smart display with a splash of creativity

For Sony Mobile’s global launch of the water-resistant smartphone  Xperia™ go, Adentity, a Swedish advertising agency, designed a new mini POS display concept for product marketing in retail stores around the world.

The compact box easily unfolds into an eye-catching in-store display that elevates the phone to eye-level, at the same time encouraging interaction with its easy-to-pick-up slot concept.

Combining images depicting a vibrant lifestyle refreshing water design elements and a youthful colour scheme, Adentity created a display that appeals to the target customers of  Xperia™ go, and is an elegant interpretation of the phone’s properties – durability, water resistance and style.