Maggi Just for 2

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Global

Designed by Bluemarlin, Australia.

Bluemarlin Helps Nestlé’s MAGGI Break New Ground

Nestlé Australia saw that smaller households, typically younger couples without children, presented an untouched demographic for the historically family-orientated Maggi brand. The Just for 2 range are recipe bases especially created to give this group a delicious reason to reappraise the brand.

The design was guided by the big idea, ‘Delicious dishes, job done!’ Aspirational food photography optimises appetite appeal whilst a refresh of the brand’s colour palette contributes to the overall modern aesthetic. Maggi’s signature yellow has been brightened; an illuminating white sunburst brings energy to the pack, and silver swirls highlight convenience and freshness. Quirky, offset typography adds a sense of informality to on-pack communications, reminding consumers of the ease and fun of cooking with Maggi products.