Yg Design Continues To Be Recognized Internationally
YG Design, the specialist design agency from Mendoza, Argentina has received a major prize in the 7th Edition Of Pentawards 2013, for the second time, this time for the redesign of the varietal wines range of Terra Andina.
Pentawards, originally from Belgium, is the first and only worldwide competition exclusively devoted to packaging design in all its forms. It is open to people from all countries who are associated with the creation and marketing of packaging. Apart from prize-giving, Pentawards’ mission is the promotion of packaging design among companies, the press, economic and political authorities and the public in general, throughout the world.
All packaging design created or brought out in 2012/13 was judged by an international jury composed of 12 packaging design professionals (Designers specialized in the design of packing, Marketing Managers or Designers integrated in big companies that commercialize products) that selected the winners in accordance with the creative quality of the work submitted. The awards ceremony took place on September 21st in Barcelona.
The creative agency YG Design received the same Pentawards prize during the Expo Shanghai 2010 for the development of packaging for Textual, from the Zuccardi Winery. Today the achievement was repeated. The award is all the more important when you consider that since the creation of the contest, only two Argentine Agencies have been awarded more than once (other winners include; North America, Europe, Asia and Oceania).
TASCHEN, the famous art and design book publisher will bring out the third volume of the Pentawards in autumn 2014, featuring the Pentawards 2013/14 in a 400 page hardcover edition. More than 10,000 copies will be published and distributed throughout the world.
The winning project: Terra Andina rebranding
The aim of the project was the complete repositioning of the brand towards the markets of the USA and Canada, with a more relaxed style, aimed at an audience who simply drink wine, without looking at details like origin, terroir and wine characteristics. The project included the development of new packaging, brands, fonts and applications in promotional items.