Murray Brand Communications was asked to develop the brand positioning and packaging architecture for Stoneridge Orchards’ newest product line in a manner that emphasized quality whole fruit rather than a jelly-filled candy. What’s more, the packaging needed to extend across multiple SKUs and deliver a more contemporary, premium feel.
To accomplish this, Murray Brand designers focused on overtly presenting whole fruit images as the center piece of the design. To further support the product’s differentiating attributes and positioning, product copy calling out “premium whole fruit” and “the dried fruit experts” was staged in each layout. Final graphic treatments included photography of a rich chocolate splash and cocoa percentage medallion to communicate to consumers that Stoneridge’s enrobed fruit products deliver a multi-layered taste profile that’s completely unique and rewarding.