Family Biz

Agency: mousegraphics
Type of work: Commercial work
Country: Greece

The Briefing – The Design: We proceeded with this packaging design based on the simple truth expressed by the producer himself: “The beehives are on my island, Serifos, within an area full of thyme, protected by Unesco…I learned beekeeping from my father, when I was a kid and visited the beehives… Bees live between 2 and 4 months…not even 2 during Summer due to the heat…They work morning to night until they run out of strength…

A bee may not have the strength to reach the last 20 m to its own beehive. Then the keepers of the closest beehive allow this bee to spend the night with them…Best beehives are numbers 14, 37, 86…if you see them from the inside you will understand. Another kind of organization. More production! This is why I will make Queens from them….I am doing this for my children, so that they can see the Summer – the work – the bees – the honey.”