Our client requested a concise design system for its ‘chromacare’ series of hair products.
We translated the brand’s emphasis on care to the essential naturalness of numbers.
We designed the first five numbers as wavy gestures, vitally colored traces that look as if they are made with the creamy materials of these hair products. We placed them quite prominently on the all-white clean surface and on top of the area where typography is clearly and elegantly contained by thin black wavy lines. The color-code assigned to each number is repeated here only to mark a specific function and use (silver care, frizz free etc.). The whole design concept makes a unified system of easily recognizable, distinctive parts that play with coding and pattern recognition in the most natural way.