We designed this packaging focusing on the joy of its consumption.

A variety of characters appear on the package surface surrounded by the signs and symbols of their happy hour at bars, cafes and meeting places. The original illustrations we created blend a wealth of forms (humans, things, fruits, language) in the fizzy, bubbly way that soda works. The colours we use, on the water-clear background, allude to fruit-related taste alternatives and add to a general atmosphere of joyful signals and improvisational mixes.

 

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