Diaita (Student Project)

Designer: Alice van Marcke
Type of work: Student Project
Country: Brussels, Belgium

Diaita is a high-end gourmet biscuit brand. It is healthy for you, listen to your body and know what is right for it. Diaita’s biscuits are handmade with natural ingredients and are sugar free.

Eating healthy and organic has become more and more trendy and nearly obsessional for some. This way of living has become very popular in the US, especially in New York. Diaita is a brand which turns those guilty pleasures into an every day healthy habit.

The main reason I decided to use patterns on the packaging was on one hand to bring out the organic side by making abstract patterns that represent different natural elements and on the other hand to enhance the handmade aspect and to give design warmth.

Diaita’s products are highly thought and made for each moment of the day.

The brand name comes from the English word diet and from Old French diète and from Greek δίαιτα diaita means ‘a way of life.’

Eating healthy becomes a way of life. Health is not a goal. It’s a lifestyle.Healthy eating becomes a way of life, a trend or even a fashion sometimes.