BANG (Concept)

Creative Agency: WUNDERBAR
Additional Credits: Sasha Kischenko & Alex Tchernitski
Project Type: Concept
Location: Moscow / Russia

We created a condom brand BANG and a package design for it. Our challenge was to create the true men’s condoms. We wanted men to feel like real warriors when they buy them. Condoms are their bullets, packages are their clips and sex is their battlefield.

There are two businesses men are eternally highly passionate about.

The first one is war.
For the freedom, for the truth, for the power. To subdue and to invade. To win.
To fight against frames and borders, against themselves and that guy. To make good win bad.
And to make Her admired.

The second one is love.

Don’t make war. Make love like war.
BANG – condoms for those who are men.