Danone Oikos (Student Project)

Designers: Diego Frayle & Maria Andrea Galindo
Project Type: Student Project
Course: Master in Packaging Design, ELISAVA
Location: Barcelona, Spain

The project was to redesign the packaging range of Greek yogurt Danone to enter the market with a new line of design, applying its new naming: “Danone Oikos” . The proposal preserves the most representative elements of the current pack, turning the “O” in the bowl (mark icon) and keeping the blue color as color code category. The white color evokes the traditional Greek architecture and gives quality and product differentiation.