Brutal London by Zupagrafika

Agency: Zupagrafika
Shop: Zupamarket
Project Type: Produced, Commercial Work
Location: Poznań, Poland
Packaging Material: Paper

Brutal London – a collection of paper cut-out models designed by Polish studio Zupagrafika, and representing brutalist architecture of London from 1960s-1970s. The series features various buildings scattered around the districts of Camden, Southwark and Tower Hamlet. The `raw concrete` London tour begins with iconic tower blocks (Balfron Tower and Space House), leads through the infamous estates doomed to premature demolition (Robin Hood Gardens and Aylesbury Estate) and concludes with a classic prefab panel block (Ledbury Estate). The collection is made up of five illustrated models to assemble and exhibits all kinds of original details present on the buildings` facades. The whole set is Eco-friendly – printed on 100% recycled paper and cardboard, and includes a short technical note on the architects, year of construction and exact location of each building, as well as demolition plan if applicable.

`Brutal London`, following the Warsaw inspired `Eastern Block` is a continuation of Zupagrafika`s open, paper block collection. The studio takes yet another attempt at cataloging modernist architecture at risk of extinction which, depending on its location, takes place in different forms – might it be demolition in England or thermo-modernization in Poland.