Chocolate Puro Placer

Designer: Erik from Oz
Project Type: Produced, Commercial Work
Client: Chocolates Barcelona
Location: Barcelona, Spain
Packaging Material: Paper

Design the whole corporate identity and communication concept for the Barcelona brand chocolate “Chocolate, Pure Pleasure”. The sensuality and desire are the origin of the concept of communication, using provocation as an element of identity.

One of the references is communication and photography from the 50s to the packaging line chart system by which each type of chocolate has an equivalence with the skin color of different races is created. The winding pictures of naked backs incite desire and elevate chocolate to an object of desire and pleasure.