Löfmans Chocolate (Student Project)

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Designer: Rasmus Erixon
Project Type: Student Project
School: Broby Grafiska
Location: Sunne, Sweden
Packaging Material: Paper

Brand and packaging design for Löfmans Chokladbutik. A non existing chocolate shop in Stockholm, Sweden.

Working out is getting more and more usual and appreciated in the world. In this trend people also wants to eat healthier. Dark chocolate with good quality is the perfect choice for people who wants healthier candy.

Löfmans Chokladbutik is targeting that group of people who still wants good quality candy that they can bring with them and still look good and in style with the chocolate.

The chocolate Löfmans is providing has six different flavours. I tried to reflect the flavour of the chocolate by using nice bright colours that reflects the flavours.

Trends of today is not just about how you dress or how you live, but rather a life style. From everything you update on social media to what you eat in everyday life.

Mint & Seasalt
Lemon & Seasalt
Blueberry & Seasalt
Sea buckthorn & Seasalt
Licorice & Seasalt
Raspberry & Seasalt