PRÔBAR (Concept)

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Designer: Sabyasachi Kuila
Additional Credits: Ankur Sahay, Shubham Khatkar
Project Type: Concept
Location: Pune, India
Packaging Material: Paper

Prôbar is a conceptual healthy protein bar which helps to reduce body fat. In this design, I have emphasized on packaging of the product in such a way that will help to communicate the whole idea and purpose of the protein bar to the targeted audience in an interactive way!

What’s Unique?
The packaging have two layers. The primary package will show the illustration of a fat man. The secondary packaging will show man with ripped body. The user will unwrap the primary package and will feel that the fat body is slowly turning into a ripped body. Hence this will directly convey the message of the bar. The unwrapping system has been inspired from the measuring tape.