Dinky Toys Redesign

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Derrick Lin


Designer: Pierre Lorimier
Project Type: Student Project
School: C.A.D. Brussels
Course: Packaging
Location: Brussels, Belgium
Packaging Content: Toys
Packaging Material: Paper

Dinky Toys is an up market British toy brand generally intended for boys because it consists exclusively of miniature vehicles and their accessories.

Dinky Toys celebrated its 80th anniversary last year and this brand has never really renewed its branding image over the years. I wanted to create for this special anniversary a new identity & a new range of packagings for Dinky Toys.

To create Dinky Toys’ new identity I kept in mind that it is a toy brand originally marketed to children, but now finds its success among collectors.