Hoptical Illusion IPA 10th Anniversary Package

Derrick Lin


Agency: The EGC Group – Craft Beverage Division
Designer: Jimmy McCune
3D Holographic Cast & Cure Film: Breit Technologies
Printer: Keystone Paper & Box Co, Inc.
Project Type: Produced, Commercial Work
Client: Blue Point Brewing Company
Location: Patchogue, NY
Packaging Contents: Craft Beer
Packaging Materials: Six Pack Holder

Hoptical Illusion IPA 10th Anniversary 3D Holographic Package

Creating packaging for a new product from scratch is a piece of cake, but taking something already well-established, such as Blue Point Brewing Company’s infamous-flagship brand, Hoptical Illusion IPA (that I designed more than 10 years prior) and make it better – that’s the ultimate challenge.

What’s Unique?
Hoptical Illusion IPA is the first beer brand to use Cast & Cure, a new printing technology. Through this innovative new process, we applied a motion, 3D holographic film that took this already psychedelic packaging to a stunning, never-before-seen level that has some major stopping power.