Assam Milk Tea

Agency: mousegraphics
Creative Director: Greg Tsaknakis
Art Director: Greg Tsaknakis, Thalassinos Anastasiou
Illustration: Kostas Kaparos
Project Type: Produced, Commercial Work
Client: Uni – President Enterprises
Location: Athens, Greece
Packaging Contents: Milk tea

The briefing: “We want to launch a new brand of bottled milk tea. High aesthetics for a consumer friendly product.”

The target consumer: The Chinese market.

The design: The brief we were given was rather reserved and straightforward. We opted for the same design language. We developed the most straightforward iconography for each of the product components : a cow for ‘milk’, a tea bag for ‘tea’. When merged these two images produced the most effective, universally understood blend. The photorealistic rendering of the hanging small bag dominates the packaging surface as if such a bag is actually and naturally immersed in the milk tea bottle. Colors are kept equally natural and the coconut flavor product bottle is distinguished by a light and cool shade of green on its bottle.