Qi Yuan Nuts

Company: Qi Yuan Foods
Project Type: Produced, Commercial Work
Packaging Content: Nuts, snacks
Location: China

Nutrition and health food, and now has been gradually accepted by the public, has become the mainstream of casual food. “Qi Yuan” as the industry new brand, will face direct encounters industries such as “Mrs. Yao”, exotic flavor and other mature brands. We focus on people, how to generate brand interest and how to form the core brand strength.

Visual and packaging, dual pull brand appeal
We use “Celebrity + culture”  elements, illustrated into a cartoon image to further activate the brand spread appeal.

In the main creative direction of Qi dynasty culture, the logo exhibit a kind of modern, stylish, simple, fresh visual expression, and to strengthen the brand’s regional reach and the popularity of the brand image.