Rosita Rose Water (Concept)

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Designer: JOAM
Project Type: Concept
Location: Paris, France
Packaging Contents: Rose water, cosmetic

Rosita is a fictitious brand of artisanal rose water. The logo, which is like a seal, and the choice of a serif font give an artisanal look to the product however it is resolutely modern and feminine. The main colours of the flower, red and pink, create an interesting contrast between the softness of the rose petals and the power of their scent. Furthermore, the red attracts the eye thus giving the product a strong visibility. The clean and simple graphic identity showcases the purity of this rosewater.