The Butlers Pantry Christmas Packaging 2016

Derrick Lin


Design Agency: Brandcentral
Art Director / Designer: Gerard Whelan & Aedeen Tarbett
Copy writer: Katy McGuiness
Printer: Priory Press
Project Type: Produced, Commercial Work
Client: The Butlers Pantry
Location: Ireland
Packaging Contents: Cake, Biscuits, Jam

For the 2016 Butlers Pantry Christmas Packaging we wanted to reference the kind of packaging one might find in the great Irish houses. We wanted the packaging to feel very lavish so we used a high end paper stock and lavish finishes such as metallic colours, foils and spot UV.

What’s Unique?
The specific references to the aesthetic that one might find in the great Irish houses.