Wishes 2016

Derrick Lin


Design Agency: Absolute Agency
Art Director: Arnaud Buffet
Calligraphy: Mathieu Huyghens
Video: Sébastien Vandevouwer
Graphic Designer: Gaël Delombre
Copywriter: Louis Liekens
Account Manager: Hélène Renaud, Catherine Zorn
Project Type: Self Promotion
Location: Brussels, Belgium
Packaging Contents: Chocolate
Packaging Materials: Recycled paper, cellophane

To celebrate the start of the new year, Absolute Agency decided to create something special for its clients. The team put their creative minds together and used their skills in several disciplines, such as calligraphy, packaging and 3D design, to manufacture their own chocolate tablets.

The design on the tablet was first drawn by hand by Absolute’s in-house calligraphy expert. Afterwards, a 3D model was created to fabricate the chocolate mold with. Made from the finest Belgian chocolate, the tablet doesn’t only look amazing, but also tastes accordingly. Producing the chocolate tablet was however only part of the project. A great deal of effort went into the design of the whole packaging as well. From researching different materials for the sleeve and etiquette, to drawing the visuals for the packaging, everything was made with close attention to the smallest details. A stamp was even made to print their calligraphy design on every sack by hand. From the drawing table to the packaging, every aspect of the process was processed by the team to arrive at a product proudly manufactured with true craftsmanship.

What’s Unique?
What makes our project unique is that every step of the process has been carried out with authentic craftsmanship. The design was drawn by a calligraphy artist, the sleeves were printed by an original Heidelberg printer, and we even produced our own stamp that we used to decorate the sacks by hand ourselves.