Dead Horse Beer (Concept)

Posted on

Derrick Lin


Designer: Michael Nguyen
Project Type: Concept
Packaging Content: Beer
Location: Melbourne, Australia

Dead Horse is a hypothetical project for a craft beer brand based in Flemington, Melbourne. The brand name is based on the Australian colloquial term for tomato sauce, utilizing red to represent this, and the motif of flies around a dead horse as a metaphor for friends having a few drinks.