Sometimes the simplest solutions are the best. Looking for inspiration for new labels of Gloger City Brewery we reached the “Encyclopedia of Old-Polish”, which is the most famous work of Zygmunt Gloger – a historian and ethnographer, the patron of the brewery from Bialystok (Poland). On its pages we found a lot of interesting slogans and descriptions, which we treated as a starting point for creating a new brand identity.
So far, we are after market debut of 7 beers: Light beer – Hecarz, Red Irish Ale – Krasna Jędza , Pils – Bykowe, Märzenbier – Nocne Antały, Kristal Weissbier – Trzy Mary, Belgian Blonde Ale – Płocha Gocha, AIPA – Wesołe Ziele, Pale Ale – Wiczy Dół. The basic product line of brewery is promoted by slogan: “It’s good to know foreign beers, knowing domestic, it is an obligation” which is a paraphrase of the motto of the “Encyclopedia of Old-Polish” by Z. Gloger.