Design: Ostecx Créative
Graphic Designer / Illustrator: Iwona Przybyła
Art Director: Sébastien Ploszaj
Copywriter: Mariusz Łowczynowski
Project Type: Produced, Commercial Work
Client: Niechanowo Brewery
Location: Poznań, Poland
Packaging Contents: Beer
Printing Process: Flexography
In the case of the Niechanowo Brewery rebranding, our task was to create a more expressive brand image. We have proposed a new logo, with references to the brewery tradition, a more readable information architecture and a distinguishable color code for brewery packaging. Idyllic landscapes and new brand claim emphasize the naturalness of the products.