Agency: Ostecx Créative
Art Director: Sébastien Ploszaj
Copywriter: Mariusz Łowczynowski
Location: Poland
Project Type: Produced
Client: Maltgarden Brewery
Product Launch Location: Europe
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass

Maltgarden is a new initiative on the Polish beer market, but signed by one of the most successful home brewers in Poland – Andrzej Miler. Our task was to create a brand that would reflect the spirit of independence and position the new brewery as an alternative on the Polish craft beer market. When designing packaging, we wanted to break beer patterns, including those from the craft beer shelf and reach for new graphic means – putting on the craft also when creating labels.

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