The Afro brand has been known mainly for it’s gastro products. Company JH Group, owner of the brand, have had ambition to extend their portfolio with products for casual consumers. After market research they found the right opportunity – jam in tube, which will be easy to use without pollution.
We was asked to prepare design concept of the brand, oriented on consumers, and packaging for plum, strawberry and apricot flavour. The winning creative concept was Afroman, mascot with famous afro hairstyle. Design, we have done, is bright, easy to recognise on shelf and funny, so that it meets with customers preferences.
New image of Afro brand is successful and nowadays we are preparing new stuff. In real you can see it in every big retail chain in Czech Republic.
Jams are in plastic tube, so it’s practical and easy to use for children, even when travelling.