Miners (Concept)

Derrick Lin


Creative Agency: Ash Flint
Project Type: Concept
Location: Nottingham, UK
Packaging Contents: Cornish Pasty

Miners is a celebration of the cornish pasty and its heritage of being the cornish miners favourite snack. Each edition features a illustrated silhouette of the recognisable tin mines which are still present in Cornwall today. Each flavour is represented through the changing colour of the sunset. The name was established due to the historic connection between mining and the cornish pasty. To continue this visual language the logo is based on a bold rigid typographic structure.